First it was COVID, now inflation — despite ongoing hurdles, people all over the world continue to celebrate their favorite holidays. According to the NRF, Mother’s Day spending is expected to hit a record of $35.7 billion in 2023. This lines up with recent trends from Taboola Newsroom, showing that over the past 45 days, readership for the holiday has skyrocketed in interest by 407%.
Mother’s Day is not only a wonderful opportunity to celebrate moms, but it’s also a great indicator of upcoming consumer spending trends. By taking a closer look at different signals, like readership data and commerce data, advertisers can get a better idea of what to expect and plan their upcoming marketing campaigns accordingly. Publishers can also benefit from these insights to create engaging e-commerce content that moms and their families will love.
To lean into the Mother’s Day spirit, we’re taking a look at the most-read about celebrity moms who are most likely to celebrate Mother’s Day for the first time this year, as well as the top standout retailers we can expect to steal the show based on trends in Taboola Newsroom and Mother’s Day 2022 commissions from Taboola’s e-commerce network, Skimlinks.
Top 5 Most-Read About New Celebrity Moms
Out of the top celebrity moms on our list, they all have one key thing in common: over the past 90 days, their biggest traffic days on Newsroom were linked to their baby announcements.
In order of pageviews, here are the top 5 standout celebrity moms celebrating their first Mother’s Day in 2023:
1. Rihanna: 26 million pageviews
🤰 Fun fact: Rihanna wowed fans during her Super Bowl Halftime Show performance in February when she revealed that her second baby is on the way. Interestingly, she’ll be celebrating motherhood for the first time this year, since her first baby was born just days after Mother’s Day last year.
2. Paris Hilton: 4.4 million pageviews
🤰 Fun fact: Paris Hilton is on a mission to name her kids after her favorite cities. Her firstborn, named “Phoenix,” was born in January.
3. Kaley Cuoco: 2.3 million pageviews
🤰 Fun fact: Just this year, Kaley Cuoco has a lot of “firsts” under her belt. She gave birth to her first child at the end of March, and more recently celebrated her first anniversary with her boyfriend and baby’s father, Tom Pelphrey.
Out of our top 5 new celebrity moms, Kaley is currently trending the highest in Newsroom. Over the past 45 days, she has increased in readership by 412% and her biggest spikes are linked to baby news.
4. Hilary Swank: 1.5 million pageviews
🤰 Fun fact: Hilary Swank went from 0 kids to 2 — she recently gave birth to twins and shared the news with the public on Easter Day.
5. Keke Palmer: 857 thousand pageviews
🤰 Fun fact: Keke Palmer’s baby boy was born during an especially memorable time. Keke’s February baby announcement on social media read, “Hey Son!!!! Born during Black History Month, with a name to match! LEODIS ANDRELLTON JACKSON, welcome to the world baby Leo.”
Mother’s Day 2022 Spending Snapshot
Skimlinks reported that last year, consumers spent an average of $246 per person on Mother’s Day gifts. Jewelry and experiences drove the surge in spending last year, and Taboola’s Newsroom data suggests that these categories will perform well again this year. While readership for “jewelry” is rising by 21%, the term “ticket” is up by 300% — showing that popularity for in-person events and activities is especially here to stay.
Here are the brands that soared in 2022 spring Skimlinks commissions and continue to trend the highest in Taboola Newsroom readership, indicating the big role they’ll play in Mother’s Day shopping this year.
Home: Brooklinen, 6,130% increase in readership
Whether Brooklinen is launching new products, such as its line of checkered poolside towels, or continuing to sell their cult classics, like their sheet bundles, Brooklinen masters luxury at an affordable price point and continues to stay top of mind with consumers.
Purses: Tory Burch, 352% increase in readership
In addition to positioning itself as a leading luxury brand, Tory Burch continues to win through its progress with the Tory Burch Foundation, which recently launched a financial education tool for female entrepreneurs.
Clothing/Fashion: Everlane, 313% increase in readership
Leading the pack in minimalist style and leaning into sustainability through the recent launch of the brand’s new Tread Bare sneakers have kept Everlane in the fashion game.
Beauty: Sephora, 277% increase in readership
With one of three annual Sephora savings events happening in April, the beauty brand positions itself as a key choice among competitors for Mother’s Day gifts, year after year.
Jewelry: Pandora, 79% increase in readership
Capitalizing on Mother’s Day sales earlier in the year than other jewelry brands helps set Pandora as a retailer that is both highly read-about and profitable.
Using Mother’s Day Data to Predict 2023 Spending
Mother’s Day is one of the biggest retail holidays of the year — and even though it’s catered towards Moms, it’s a solid indicator of upcoming consumer spending. By analyzing multiple signals, including readership data and commerce data, advertisers can better plan their upcoming campaigns and publishers can use these pointers to plan their e-commerce content.