- Taboola Blog
- Performance Marketing
This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.
Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
Conversion rates can fluctuate day-to-day for an array of unexpected reasons, but there are several tactics marketers can employ to significantly (and sometimes permanently) lower their cost-per-acquisition (CPA) on Taboola. By being more strategic about bidding, targeting, and testing, the below “hacks” can help optimize your campaigns to generate the most bang for your buck. Separate by Platform Rarely (if ever) should you target desktop, mobile and tablet all at once. User experiences and behaviors vary across platforms, and people on a particular device may be more inclined to engage with your content. For example, a desktop user that enjoys fashion content at home may prefer other types of content while on-the-go and using a smartphone. Experimenting with platform-specific promotions can help you learn where your audience is most engaged, enabling you to better focus your campaigns. Platforms have different levels of competition for clicks (e.g. cost-per-click, or CPC), so […]