The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.
To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.
Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.
A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.
In 2022, there were many statistics that arose showing native advertising’s growing presence and benefits. Here, we highlight some of the most staggering.
Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.