Performance Marketing

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.

This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more.

Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.

If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won’t bust your budget.

Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.

Taboola created a custom audience segment for Mack Weldon. Campaigns targeting this audience had a 39% higher CVR—and it didn’t stop there.

To distribute content for performance, it’s important to work with platforms that have two key things: scale and user data for audience targeting.

Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.

When you’re ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).