We’ll use two hypothetical clients—one in finance and one in fashion to help illustrate the various tactics and channels an inbound marketer might use.
You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.
Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.
Business and technology products aren’t always the easiest to market. We know the right time, place, and creative trends to make your digital campaign soar.
Warhol accomplished much, including making art accessible and relatable. He pulled art out of the high brow and brought it to consumers. Brands, take note.
Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.
When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.
Want to know how to develop an effective content marketing strategy that achieves business goals and revenue? Here’s the steps for a winning marketing plan.
Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.
Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.