To support your content discovery campaigns this Valentine’s Day, we’ve created a guide to finding your discovery campaign soul mate.
Avocados from Mexico saw a 14% increase in lead generation with Taboola. They just adjusted their goals to include lead generation.
There are some content discovery campaign mistakes we see advertisers make over and over again. Sean Survodel shares some of the worst from 2016.
Several content marketing trends are being amplified by pundits in the industry – but not all of them will stick. These will be a total flop.
We’re doubling leads in real estate marketing for Wave Center City and Berlin Estates. Read about how they’ve used content discovery for success.
The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.
These three marketing trends aren’t just about content, but how 2017 content consumption changes your relationship with your readers.
Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.
With November fast approaching, political campaigns need to start thinking about how they’re going to implement a content strategy leading up to election day. Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with voters in a completely different environment. Rather than blasting people with a message they’re not interested in during the commercial breaks, content discovery allows campaigns to build trust with their audience by giving them useful information they can choose to engage with and consume at their leisure. In addition, the digital ecosystem provides measurement, personalization and content creation tools that simply aren’t available in the slow-moving world of traditional media. With this in mind, here are three ways political campaigns can turn content marketing into their secret weapon this fall: Use digital measurement to optimize for […]
As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]