You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]
![Technology Marketers Achieve Increased Success with Content Marketing [Research]](https://blog.taboola.com/wp-content/uploads/2018/04/technology-marketing-thumbnail.jpg)
Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).
We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.
![Social Media Sharing is Down, What’s Up? [Industry Research]](https://blog.taboola.com/wp-content/uploads/2018/04/social-sharing-thumbnail.jpg)
Buzzsumo’s report is full of insights, but its main bullet is that engagement across social networks for publishers and marketers has nose-dived since 2015.
We’re doing a deeper dive on seven types of top of the funnel content worthy of bumping with advertising dollars in native advertising.
Consumers are starting to plan their summer holidays and travel brands have an opportunity to reach them while there is high interest.
Chad Pollitt, one of the world’s foremost experts on the topic, help clarify a number of issues around the state of content and native advertising today.
Here’s how Xenia Daum went from a time where she rose to become one of the most successful ad operations groups in Austria.
If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won’t bust your budget.
While the goal is to eventually take leads to the final purchase, that cannot happen without investing in a good top of the funnel marketing strategy.