This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more.
9B page views and 70M hours of reading from the start of the season until now—we've got World Cup data that predicts the season's outcome, and more.
Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.
For Cannes Lions this year, we sat down with our neighbor at the festival, Mark Pearlstein of DoubleVerify for the ultimate 3-part brand safety strategy.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.
You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and […]
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
New Atlas chose to work with Taboola because of its valuable team and proven record of results—they were able to grow their newsletter revenue by 100%.
Despite the finance marketer's strength in the market and their willingness to dive into new channels, there are a couple of areas where they could improve.
Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).
We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.