- Taboola Blog
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
We sat down with Jill Orr, COO of Eyeota to discuss what’s relevant for advertisers when considering third-party data solutions.
Warhol accomplished much, including making art accessible and relatable. He pulled art out of the high brow and brought it to consumers. Brands, take note.
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.
We are excited to announce our latest partnership with Unbounce—the leading landing page and conversion platform for marketers and agencies.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. But first… Landing pages vs. Homepages: What’s effective? First, understand your landing page should not be confused with your homepage. Don’t set up your campaign to (1) direct the visitor to your homepage or (2) to an alternate version of the company’s homepage (for tracking purposes). These approaches will likely kill your conversion. See, the job of the homepage is to present the company’s value proposition and help visitors find additional content. If you want your ads to produce conversions, you need to create a dedicated, standalone landing page. Visitors should immediately understand your […]
We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.
Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.
The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.
If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.