Finance marketers, here’s how to build a knockout targeting and creative strategy for your digital campaigns this holiday season.
This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the education industry.
We’ll use two hypothetical clients—one in finance and one in fashion to help illustrate the various tactics and channels an inbound marketer might use.
You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.
Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.
A recent survey run by IAB found that six-second ads were the top format for marketers today. Here’s what IAB Brand Direct Summit panelists had to say.
The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.
Business and technology products aren’t always the easiest to market. We know the right time, place, and creative trends to make your digital campaign soar.
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.