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Looking for a better way to reach high-converting audiences in a world without tracking cookies and limited ad targeting options? Look no further than native ads. These non-intrusive and contextually targeted ad formats blend seamlessly into the surrounding environment, delivering a superior user experience that’s proven to drive results. With native ads, marketers can achieve better ad placement, increased ad relevancy, and more effective contextual targeting, all while enjoying a positive ROI. So why wait? Start exploring the power of native ads today and discover a better way to reach the audiences that matter most.
In this interview between Adam Singolda, CEO and Founder of Taboola, and David Steinberg, Founder and CEO of Zeta Global, they discuss the future of the advertising ecosystem, Zeta’s evolution, the growing interest in CTV, and the importance of creating attribution models aligned with marketers’ objectives. The conversation also covers topics such as e-commerce, personalization, TikTok, and Web 3.0, among other insights.
This article provides insights into creative trends and best practices for entertainment advertisers based on the 80th Golden Globes. Advertisers should start their campaigns on the day of the event and run them for about two weeks afterward. Advertisers should also use native ads with illustrations, no text, color, and close-up shots, Taboola Title Analyzer, and consider automating with SmartBid, using high impact placements, and creating motion ads for better targeting.
Learn about the changes in ad campaign tracking in 2023. Understand how privacy concerns and outdated technology are affecting the industry and the actions companies like Voluum are taking to stay ahead of the game. Discover the importance of ad tracking for digital marketing profitability and the methods used for tracking.
Stay ahead of the game in 2023 with predictions from Connexity and Skimlinks on e-commerce trends, fast-growing retailers and key events to watch out for. Build your strategies to increase revenue and performance with this insight.
Uncover the top consumer purchase trends of December 2022, including streaming, gifts for her, and athleisure wear. Learn how to use these insights to improve your content strategy and native campaigns.
We’re experts on campaigns that run on news and other sites and sharing our expertise to support you in adapting your social media campaigns.
Brands who worked with Taboola met critical KPIs across the board consistently in comparison to Kantar’s verticalized industry benchmarks. Check out the highlights that Taboola found!
This year’s theme of Bloomfest was the F word – ranging from Feminism to Family, Friendship, Fortitude, Fearlessness and ultimately, our Future as women and as an industry.