How to go from deploying B2B lead generation strategies to achieving actual sales,
even considering all the variables outside the marketer’s control.
It’s that festive time of year again — no, not the period of pumpkins, turkeys, and gifts, – the time of spreadsheets, revenue forecasts, and data collection. That’s right. It’s budgeting season.
Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.
Deal-hunters everywhere are stretching out their shopping hands because Black Friday is only a few short weeks away. See the top gifts and brands in each country.
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.
We worked with Nielsen to find the best consumer mindset for discovery, as well as understand how these mindset differs across different ad platforms.
We dive into more of the mentality behind celebrity endorsements, and how you can protect your ad dollars from getting wrapped up in the wrong ones.
To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.
How can you improve the content in your next native advertising campaign? We’ve rounded up 16 experts to share their best advice.
We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement.