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We worked with Nielsen to find the best consumer mindset for discovery, as well as understand how these mindset differs across different ad platforms.
To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.
How can you improve the content in your next native advertising campaign? We’ve rounded up 16 experts to share their best advice.
We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement.
Our Education Discovery Benchmark Report reveals data-driven insights and trends to help you win at content discovery in 17 different countries.
As subscriptions become more important to the publisher’s business model, more content is moving behind a paywall. Here are some strategies to gate yours.
Our Auto Industry Benchmark Report reveals date-driven trends and insights to help you beat the competition online in 17 different countries.
Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.
When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?
If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.