Inbar Yagur

The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.

Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.

To support your content discovery campaigns this Valentine’s Day, we’ve created a guide to finding your discovery campaign soul mate.

Several content marketing trends are being amplified by pundits in the industry – but not all of them will stick. These will be a total flop.

Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.

Over time, tracking will be able to give you real, actionable insight. Here are a few ideas to measure the impact of your brand storytelling.

Taboola’s Content Strategy Team recently attended this year’s CMW to learn the latest in content strategy from the industry’s best minds.

As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]

It may not seem like it, but the holidays are closer than you think! One of the most common mistakes marketers make is waiting until the last minute to get their holiday content strategy together. Q4 is just around the corner, and the sooner you have a plan in place, the more you’ll be able to get out of your holiday content. If you want to build a good strategy to make the most of the season, there’s no time like now to start. We’ve put together a step-by-step guide for brainstorming and creating holiday content that will help you engage with your customers and sell. Start Early Don’t just publish content a week before a holiday hits and hope for the best. People start planning their holidays early, so you should think about publishing your content a bit early as well. Pinpoint Your Audience Who do you want to […]

Content marketing tips for engaging with your current customer base and paid channels for engaging new customers. Here are some of our tips.