All Stories

23 March 2017

The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.

21 March 2017

Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.

10 February 2017

To support your content discovery campaigns this Valentine’s Day, we’ve created a guide to finding your discovery campaign soul mate.

15 December 2016

Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.

16 September 2016

Taboola’s Content Strategy Team recently attended this year’s CMW to learn the latest in content strategy from the industry’s best minds.

25 August 2016

As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]

27 January 2016

It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.

21 January 2016

In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.

30 July 2015

One of the biggest questions we hear at Taboola is how our platform is different from PPC on search and display networks. I’ve found that there’s a very simple way to approach this topic: It’s all about discovery. On search, for instance, audiences are typically looking for something in particular. By advertising through Google AdWords, you’re generally positioning your company to provide a very specific answer to a question. By advertising through display, you’re likely delivering a healthy dose of product-related messaging. When it comes to Taboola, however, none of these dynamics apply. Audiences are likely in-the-moment, looking to discover great content, new topics, and sources of entertainment.  As a result, there is a strong opportunity for brands that are looking to build long-term relationships with new and existing customers, regardless of whether you’re promoting top-of-the-funnel branded content that builds relationships, or performance campaigns that drive to conversions. Here’s how […]

10 June 2015

Content marketing has gained popularity in recent years, due especially to its wide reach. These four brands fill you in on their secrets to success.

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