There’s more to an effective campaign than the creatives that capture a potential customer on the first step of their journey—the success of your landing page can make or break your next performance marketing campaign.
While there are a ton of landing page best practices out there to teach you how to construct the perfect landing page, the user you capture from your discovery creative campaign is different than most.
Discovery platform users are in a different mindset than other channels, and are more open to new ideas, brands, and content—your landing pages have to cater to this mindset.
The Taboola creative strategy team has taken a look at exactly what makes up the perfect landing page for a Taboola user. The big news—gamification is king.
Check out the infographic below for tips on how to optimize your landing pages for more conversion success.
Click to download the PDF.