All Stories
There’s no exact formula for publishing the perfect piece of branded content. As is the case with any creative work, you’re going to go through a period of trial and error before you find the process that works best for you, and there are going to be some hits and misses along the way. Even now, five years into my career as a professional writer, I am still tinkering with how I do things, learning from my peers, and searching for ways to get better. With that said, I’ve looked at thousands of branded content items over the past two years — first as an advertising reporter and later as a content marketing writer — and I’ve noticed that the best stories always have a few things in common. Here are the four elements I’ve found to make up an amazing piece of branded content. An enticing headline that lives […]
At Taboola, we think every day should be a day to explore the world – whether outside or online – because you never know when you’ll discover something new. So, it should be no surprise that we wanted to acknowledge today’s official public holiday in Canada: Discovery Day. Canada’s Discovery Day was established to honor the anniversary of the discovery of gold on August 16,1896. The shiny precious metal was found in the Klondike region of the Yukon and the event marked the beginning of the Klondike Gold Rush, prompting enthusiastic miners from Seattle and San Francisco to join the search. As you might have already guessed, “Discovery Day” is celebrated in several other parts of the world, signifying a variety of different events and sightings. These areas include The Bahamas (commemorating Christopher Columbus’ discovery of the New World in 1492), Brazil (in honor of Pedro Alvares Cabral who […]
When I worked as a business journalist, I used to have an editor who wouldn’t let me begin working on a story idea until I had first pitched an eye-catching headline to accompany the finished piece. Initially, I found this idea counter-productive, and quite frankly, infuriating. After all, how could I know what the headline of a story was going to be before I had done the interviews and the research necessary to write my piece? Over time, though, I began to see the error of my ways. If the body of a story is the product you offer to the masses, the headline — along with the thumbnail image you use — is the packaging that tells people what’s inside and gets them excited to open it. Today, the headline is an integral part of my process for developing story ideas, as I know that I can’t serve readers […]
We’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites.
As the effectiveness of online “push” advertisements continues to wane, there is a surge of new interest around inbound marketing methods. Content has proven to be a powerful way of attracting and engaging new customers, and software companies like Hubspot are building platforms that help companies manage and optimize lead generation throughout the entire customer decision process. Based in México, inbound marketing agency Grou works with clients around Latin America on incorporating these new methods into their overall marketing strategies. Following its own best practices, Grou began building out its company blog with actionable tips for marketers and insights derived from successful case studies. The company encountered limited success promoting its services across search and social channels, but after partnering with Taboola, discovery soon emerged as the most effective lead-gen channel. We recently published a case study featuring Taboola’s work with Grou, including some of the below key highlights: Discovery […]
Today, we announced an exclusive, three-year partnership with Gannett Co., Inc. to integrate Taboola’s discovery platform across their network of digital publishing assets in more than 110 markets. Gannett is one of the world’s leading media companies, featuring some of the most trusted names in news, including USA TODAY, and we’re honored to be working with such a talented team of people. Together, we’ll bring personalized content recommendations to Gannett’s audience on all platforms, and empower editorial teams with insights around how consumers are behaving across the network. We’ll also be experimenting with some exciting initiatives around audience segmentation, leveraging data to adapt the on-site experience for different groups of users. This type of next-generation personalization has become a key priority for us in years to come at Taboola as we see the web grow increasingly fragmented. When we started our mission around “discovery” over eight years ago, the web […]
When you stop thinking of clicks as clicks, you prioritize the humanity and empathy that are mission-critical to your content marketing success.
Mobile marketing has come a long way since our last article in November. Check out our updates to our mobile monetization tactics.
We’re excited to collaborate with The Associated Press on improving the in-app user experience, driving both engagement and revenue goals.
Summer 2015 brought Taboola’s New York office ten new interns, and we have since been fully immersed in the day-to-day life of full-time “Taboolars.” From digging up industry research for RFPs and prospective clients, to brainstorming alternative titles to articles, interns work with teams on both the publisher and media sides of Taboola’s business. In addition to assisting with ongoing work and projects, interns participate in weekly mentor meetings with the heads of their respective departments, discussing goals and areas of interest to explore throughout the summer. “Taboola’s internship program recruits ambitious students and recent graduates to work alongside our teams, while also providing an opportunity for interns to take on projects of their own,” says Karen Warner, HR and Talent Acquisition Manager at Taboola. Professional development is also fostered during Taboola University (“TaboolaU”), a monthly internal education program that educates Taboolars from our New York City headquarters. In-depth sessions […]