All Stories

 
31 May 2016

Financial planning is a complicated undertaking for even the most money-savvy individuals. The availability of online information has made it easier for people to research a variety of investment options, insurance policies, and retirement plans, but there remains a need for resources that can help people sift through the complexity and simplify the decision-making process. Big Decisions offers easy-to-use calculator tools and educational materials which allow people to better manage their personal finances. Over the past year, the company has evolved its marketing strategy beyond traditional display channels, and invested in discovery technology to share its story with new and more highly-engaged audiences across the web. Our teams published a case study about the collaboration, which found that the bounce rate for Taboola-referred users was over 80 percent lower than similar audiences driven by display channels. By reaching users at a moment when they are already engaged with a piece […]

 
18 May 2016

Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.

 
2 May 2016

During my closing keynote presentation at LA Hacks, I had a surprise announcement: the launch of our first-ever Taboola Virtual Reality Challenge!

 
28 April 2016

Here are a few pointers that can help marketers and publishers unlock the full potential of native advertising, without sacrificing efficiency or scale.

 
24 April 2016

If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?

 
22 April 2016

These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.

 
13 April 2016

How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”

 
7 April 2016

For millennial marketers looking to engage this cohort, we’ve highlighted some brands who are succeeding in meeting this fluid generation on their own turf.

 
31 March 2016

Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.

 
30 March 2016

Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.

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