All Stories
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
During my closing keynote presentation at LA Hacks, I had a surprise announcement: the launch of our first-ever Taboola Virtual Reality Challenge!
Here are a few pointers that can help marketers and publishers unlock the full potential of native advertising, without sacrificing efficiency or scale.
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.
How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”
For millennial marketers looking to engage this cohort, we’ve highlighted some brands who are succeeding in meeting this fluid generation on their own turf.
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
Our team found that Taboola outperformed search in driving new TV sales for a leading US consumer electronics company during the holidays.