Taboola x Johnston Press

Earlier this morning, we announced our exclusive, multi-year partnership with Johnston Press, one of the UK’s largest local and regional multimedia organizations with 20 million unique visitors every month. As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher.

As mobile traffic becomes more and more important to Johnston Press, Taboola’s predictive technology, which is fully optimized for both desktop and mobile devices, has served as a valuable multi-platform solution for the publisher. In fact, mobile traffic now accounts for 48% of all traffic in the UK, according to a report by UK-based internet marketing firm Affiliate Window.

Johnston Press has a long history of serving high-quality content to audiences throughout the UK, dating back to its earliest print newspapers and periodicals. We look forward to working with Jeff Moriarty, and the team, on the next big push around the publisher’s hyper local digital transformation, and connecting new readers with content they may like but never knew existed.

To learn more about the details around Taboola’s partnership with Johnston Press, please read the full press release here.

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