Research & Reports

We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.

It turns out that brands can expect more clicks on the open web this Easter—if they follow a few best practices for Easter marketing.

Consumers are starting to plan their summer holidays and travel brands have an opportunity to reach them while there is high interest.

As new events and trends took the stage at NYFW, we took a look at some of the this year’s newest designers to see what was resonating with masses.

Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer ‘present’?

T-Online, the biggest news portal in Europe, is powered by Taboola Newsroom—their tool of choice to inform editorial content in real-time.

In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.

We know of some surprising content bedfellows. You might assume a reader of a finance related article will be interested in browsing stocks, but maybe not.

Taboola’s new global readership report dives into readership trends on the web—globally, and also in several countries in the Americas, EMEA and APAC.

March Madness readership Gif. Breaking it down by day, we looked at the popularity of each team by readership—the number of people who read about each team.