Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.
As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom have in common? It seems that users from both of these countries click on more negative content (graph shows the calibrated CTR score): Not All Positives Are Created Equal Three words that are commonly used to describe positive content were compared in the nine countries related to this study: ‘Top’, ‘Best’ & ‘Perfect’. Does anyone else see what I see regarding the CTR score in the U.S.? Is the American dream of success and perfectionism demonstrated perfectly in the graph below? Punctuation Marks Have you ever asked yourself if adding punctuation marks makes your […]
Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, analyzing more than 2900 articles that mention Brexit across 82 news websites throughout the EU. Not surprisingly, interest in the topic is higher in the UK than any other EU country (except for Luxembourg, which houses several of the EU’s major institutions). However, we found an interesting discrepancy in the level of “Brexit” interest across the EU countries, with Italy, Greece, and Belgium expressing the next highest tier of activity, followed closely by Spain. Below is an interactive map of the data which compares the level of interest for each country (as benchmarked against the […]
As the political season continues to gain momentum, our latest Taboola Talks focused on the evolving role of digital media in the presidential election cycle. Last week, attendees gathered at the Associated Press offices in Washington, DC to hear from three leading executives in the political media realm today: Cally Stolbach, Managing Director at Politico; Ryan Coyne, CFO at Independent Journal (IJ); and Rory McCafferty, SVP Digital News Communications at The Hill. Below is a quick recap of the night’s big questions, in addition to our highlight video included above. What is different in this election cycle versus 2012? CS (Politico): Everything feels a little different, but 2012 was the first time we really saw the power of harnessing and understanding data. Organizing For Action (OFA) did such an amazing job of activating around that, and this cycle we’re seeing a lot of organizations trying to replicate that gameplan. RC […]