- Taboola Blog
The concept is the same—there are media outlets with large audiences and brands that want to reach them, but there are more players than ever before.
Taboola’s completion of TAG verification means we’ve received a unique, global identifier that allows our partners to verify our legitimacy and reputation.
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.
The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
We wanted the big picture for Europe, and what’s next for big data. We sat down with Townsend Feehan, CEO of IAB Europe, to learn about adtech transparency.
We partnered so that Taboola Newsroom and Reddit now integrate, bringing publishers real-time insights into trends regarding their news stories.