There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.
Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.
A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.
Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.
The good news, there’s definitely been progress of late. Industry leaders speak on three important steps to achieving true programmatic transparency.
Once you identify a niche market, you can target members of your niche outside of your current customer base more precisely to drive more conversions.
The most important metric you can use is CAC. Avoiding calculation mistakes isn’t hard once you understand the formula for customer acquisition costs.