Native ads are supporting content in South East Asia. By 2021,it’s expected to be nearly 3/4 of all online ad spend, with Asia-Pacific taking the lead.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.
This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.
You may have hit the content jackpot without even knowing it. Look for the golden nuggets of earned media that might be out there, and promote them.
Blog distribution is extremely important. With these tools and a little savvy, you can blast a message that converts into clicks, and clicks that convert.
These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.
If your content isn’t getting the traction you expected, paid content distribution might be your answer. Check out our easy guide to your options.
As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]