Data is the primary attribute that separates digital media from other marketing channels. While traditional media leave marketers relatively in the dark when it comes to advertising performance, a digital content marketing campaign allows brands and agencies to learn which customers saw their content and how they interacted with it. With all of this information at their fingertips, digital marketers have the unique opportunity to not only optimize content creation and distribution for the best results, but also to personalize their campaigns based on the wants and needs of individual users. Here are a few pointers for using data and personalization to improve every aspect of your content campaign, from beginning to end. Ideation: Let Customer Data Tell You What Topics Your Content Should Cover There’s no longer a reason for marketers to merely guess what topics their target audiences are interested in. As LUMA Partners put it in its […]
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.
Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
We asked Amura’s paid media manager to provide his perspective on the unique challenges of applying digital marketing to the real estate industry.
Each year, IWNY allows anybody to submit a panel, interview, or presentation for consideration and gives the public an opportunity to cast votes for their favorites. We’ve submitted the topic below and YOU (yes, you!) can help us “MAKE THE STAGE.”