- Taboola Blog
Is there a way to lower Cost Per Action or increase Conversion Rate? There is! Taboola created the Attentive Audience program, learn more about it here.
Something strange happened while I worked with Kafka. While adding a new consumer from Kafka to one of our services, the service stopped consuming from ALL other existing consumers. As part of my job at Taboola as a team leader on a production team in the Infrastructure group, we’re supposed to remove bottlenecks, not create them. This post will describe how I investigated the issue, explain what I discovered, and share my insights into the whole situation. Some background Before I get into the rest of the story, here’s some background on how we use Kafka at Taboola’s events handling pipeline and why it’s critical to our infrastructure. Taboola’s recommendations appear on tens of thousands of web pages and mobile apps every second. As users engage with the content, multiple events are fired to signal that recommendations are rendered, opened, clicked, and so on. Each event triggers one or more Kafka messages, […]
Find out the secrets to how Taboola deploys and manages the thousands of servers that bring you recommendations every day.
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During the pandemic, most companies quickly adapted and moved to a work-from-home model, as a sudden necessity of the lockdown restrictions introduced by efforts to combat the spread of COVID-19.
We announced our plans to acquire Connexity, bringing eCommerce recommendations to the open web. And this is just the beginning.