If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.
Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.
Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Case Study: Flintobox Grows Children’s ‘Discovery Box’ Subscriptions With Taboola
It’s well-known, that the competition to reach audiences in the digital universe is fierce. How do you make the most out of your limited advertising in a competitive traffic acquisition space? The answer is simple: get people to share your content. Build “buzz” into your PR, promotions, and distribution strategy. Let’s start with some simple math. If you pay a content recommendation company $300,000 to distribute a series of articles you’ve created to a group of 1 million people, you are paying $0.30 for every person you expose your video to. But if an additional 500,000 people see the video after it’s embedded in a blogpost on BuzzFeed and shared by your customers on Facebook, your cost-per-viewer decreases. The bottom line is that you need an integrated content promotion strategy: you need a healthy mix of organic and paid traffic, which comes from building trust with your target audience. But […]