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You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and […]
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).
4/23/18
Digital technology has been the greatest change agent of our time. There's not much it hasn't touched, agencies and agency marketing included.
Buzzsumo's report is full of insights, but its main bullet is that engagement across social networks for publishers and marketers has nose-dived since 2015.
We're doing a deeper dive on seven types of top of the funnel content worthy of bumping with advertising dollars in native advertising.
Chad Pollitt, one of the world's foremost experts on the topic, help clarify a number of issues around the state of content and native advertising today.
2/15/18
If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won't bust your budget.

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