The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]
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Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.
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If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.