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The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]
Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.
When the buyer’s journey works in your favor, it’s helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.
Want to know how to develop an effective content marketing strategy that achieves business goals and revenue? Here’s the steps for a winning marketing plan.
Modern marketers populate the web with millions of blog posts every day in the interest of getting discovered via search, and it might be doing squat.
In this post, we’re going to share best practices for writing and building a high converting landing page.
Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.
Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.
The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.
If you sometimes come across digital media terms that sound unfamiliar or confusing, you’ll find the glossary below a helpful resource.