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Discover the main advantages and benefits of investing in brand awareness, and why a lack of brand awareness can really drag your business down.
Here are the key strategies publishers use to encourage people to read entire articles and scroll to the bottom of the page.
We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.
Let Taboola case studies of successful brand awareness campaigns inspire you. Find strategies that worked for others that could work for your business.
Mom’s big day is upon us! We tapped into Taboola Trends to find the most effective images, keywords, and ad distribution times in each of these categories.
When holiday shoppers finish buying gifts and planning parties, they look to spend on their next big investment: New Year’s resolutions. This is when brands and publishers can reach them.
It’s that festive time of year again — no, not the period of pumpkins, turkeys, and gifts, – the time of spreadsheets, revenue forecasts, and data collection. That’s right. It’s budgeting season.
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.
To help you build your Thanksgiving marketing campaigns, we pulled data from food-related ads about images, headlines, time of day and more.
Three months of data — 26 billion impressions and 21 million clicks — on gaming campaigns to understand how consumers interact with native ads.