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Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
Google launched AMP in 2015 to “dramatically improve the performance of the mobile web.” In short, this framework uses HTML code to create fast-loading mobile pages.
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Data is important for delivering better online experiences, but you can’t collect it with total disregard to people’s privacy — and their right to know how their data is used.
The CCPA aims to better protect people’s data privacy and give California residents more control over how businesses track and use their information online.
Mothers deserve to be celebrated. In preparation for their big day, brands need to launch relevant and engaging content to reach Mother’s Day shoppers.
Here are five ways native advertising can help you drive affiliate marketing success.
Running ad campaigns without an attribution model is like ordering food without knowing where it’s coming from. You get it. Attribution models are crucial.
As the real estate market continues heating up, marketers need to be extra mindful of how they build campaigns and target their audiences.