In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
We know of some surprising content bedfellows. You might assume a reader of a finance related article will be interested in browsing stocks, but maybe not.
Taboola's new global readership report dives into readership trends on the web—globally, and also in several countries in the Americas, EMEA and APAC.
March Madness readership Gif. Breaking it down by day, we looked at the popularity of each team by readership—the number of people who read about each team.
Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.
We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.
Before the 2017 Australian Open, we took a look at Australian Open data from around the globe—readership for Federer, and readership for Nadal.
At Taboola, we have a lot of data to tap into. Not only do we use it to target individual consumers with relevant content, it also gives us a unique window into the overall zeitgeist of online news. The sheer scale of our data lets us ask what people are reading, how interests are changing, […]
Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.
Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, […]