T-Online, the biggest news portal in Europe, is powered by Taboola Newsroom—their tool of choice to inform editorial content in real-time.
In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
We know of some surprising content bedfellows. You might assume a reader of a finance related article will be interested in browsing stocks, but maybe not.
![The Advertiser’s Global Readership Trends Report [Download]](https://blog.taboola.com/wp-content/uploads/2017/06/readership-report-thumbnail.jpg)
Taboola’s new global readership report dives into readership trends on the web—globally, and also in several countries in the Americas, EMEA and APAC.
March Madness readership Gif. Breaking it down by day, we looked at the popularity of each team by readership—the number of people who read about each team.
Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.
![We Know which Team You’re Most Likely Reading About before The Big Game [Infographic]](https://blog.taboola.com/wp-content/uploads/2017/02/super-bowl-data-thumbnail.jpg)
We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.
Before the 2017 Australian Open, we took a look at Australian Open data from around the globe—readership for Federer, and readership for Nadal.
The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.
Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.