Brexit! We took a look at reading data from our network around the two major events to see which garnered the most reading time.

Our findings: political advertising data.

Our findings? While celebrity gossip will forever be a guilty pleasure for US readers, there were significantly more readers in the US that tuned into the results of Brexit than of Brangelina.

In total, we saw 3.8 million unique users read at least one article about Brangelina while a staggering 9.8 million read at least one article about Brexit the day following the results of the vote in June.

See our mini-infographic below:

political advertising data

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