We’re gearing up for the 65th Annual Grammy Awards, which will take place on Sunday, February 5th by making predictions about who will win an award this year.
Based on US pageview data from our publisher network (pulled on January 10th that reflects traffic from the last 90 days), we already have a clear idea of about which stars are getting the most love from music-loving readers. Just the word “Grammys” alone has sparked significant interest in across the Taboola network, with 636,250 pageviews compared to last year’s 236,300.
From Adele and Lizzo to ABBA and Harry Styles, the competition is fierce. Artists are being nominated for Record of the Year, Album of the Year, Song of the Year, and Best New Artist.
For clarification, artists who have a N/A next to their name in the data mean we have not seen a sufficient amount of articles published about them across our US network. Additionally, if more than one artist is nominated together, we searched their names separately and combined their pageviews.
Here are our data-backed predictions:
Record of the Year
| Artist | Pageviews |
| Adele | 3,515,140 |
| Harry Styles | 2,987,770 |
| Lizzo | 1,747,710 |
| Doja Cat | 453,740 |
| Beyoncé | 434,860 |
| Brandi Carlile Featuring Lucius | 319,970 |
| Steve Lacy | 314,770 |
| Kendrick Lamar | 245,410 |
| Mary J. Blige | 153,070 |
| ABBA | 117,850 |
Taboola’s Prediction: Adele
We won’t be surprised if Adele takes home a Grammy for record of the year! After six years, her latest album, “30,” debuted on November 19, 2021. Adele’s fans waited a long, long time for this tracklist and it did not disappoint.
With 692,000 copies sold in the US during its opening week, “30″ had the highest number of sales of any other album this year. From Love is a Game to All Night Parking, Adele’s fans are soaking up her vocal brilliance and lyrical genius.
Out of every artist nominated for Record of the Year, Adele had the most pageviews through our publisher’s network. With over 3.5 million pageviews, she tops Harry styles at 2.9 million pageviews.
Album of the Year
| Artist | Pageviews |
| Adele | 3,515,140 |
| Harry Styles | 2,987,770 |
| Lizzo | 1,747,710 |
| Bad Bunny | 690,030 |
| Coldplay | 674,410 |
| Beyoncé | 434,860 |
| Brandi Carlile | 319,970 |
| Kendrick Lamar | 245,410 |
| Mary J. Blige | 153,070 |
| ABBA | 117,850 |
Taboola’s Prediction: Adele
Adele is at it again for the Album of the Year category! In 2017, she won Album of the Year for “25”, which is the last album she released. That same year, she won four other awards including best song, record, pop solo performance, and pop vocal album.
When she released a new album in 2021, it was only a matter of time before she was nominated again for a Grammy.
Will she win two awards in one night? Tune in on February 5th to see if our predictions are right!
Song of the Year
| Artist | Pageviews |
| Liz Rose & Taylor Swift | 18,446,350 |
| Adele Adkins & Greg Kurstin | 3,639,360 |
| Tyler Johnson, Kid Harpoon & Harry Styles | 3,239,410 |
| Tarik Azzouz, E. Blackmon, Khaled Khaled, F. LeBlanc, Shawn Carter, John Stephens, Dwayne Carter, William Roberts & Nicholas Warwar, songwriters (DJ Khaled Featuring Rick Ross, Lil Wayne, Jay-Z, John Legend & Fridayy) | 2,846,100 |
| Melissa “Lizzo” Jefferson, Eric Frederic, Blake Slatkin & Theron Makiel Thomas | 1,747,710 |
| Sara Davis, GAYLE & Dave Pittenger | 661,120 |
| Beyoncé, S. Carter, Terius “The-Dream” Gesteelde-Diamant & Christopher A. Stewart | 434,860 |
| Matthew Castellanos, Brittany Fousheé, Diana Gordon, John Carroll Kirby & Steve Lacy | 314,770 |
| Jake Kosich, Johnny Kosich, Kendrick Lamar & Matt Schaeffer | 245,410 |
| Bonnie Raitt | 117,280 |
Taboola’s Prediction: Liz Rose and Taylor Swift
Liz Rose and Taylor Swift will probably win Song of the Year by a landslide if our pageviews have anything to say about it! With over 18 million pageviews to their names, these artists far outrank their competitors including Adele Adkins and Greg Kurstin who came in second with six times fewer pageviews (over 3.6 million.)
These artists debuted their hit song “All Too Well,” in 2012. In 2021, Taylor included a new version of the song in her album, “Red.” With Rose as the songwriter and T Swift as the singer, this powerhouse duo’s song broke the record for the longest song to reach the No. 1 spot on the Billboard Hot 100 Chart.
Rose has been nominated for a Grammys award three times in her career but has never won — will this year be her year?
Best New Artist
| Artist | Pageviews |
| Latto | 135,220 |
| Omar Apollo | 62,040 |
| Anitta | 49,960 |
| DOMi & JD Beck | 10,860 |
| Wet Leg | 7,930 |
| Måneskin | 2,010 |
| Muni Long | N/A |
| Samara Joy | N/A |
| Tobe Nwigwe | N/A |
| Molly Tuttle | N/A |
Taboola’s Prediction: Latto
American rapper Latto has been getting a lot of love this year for her song, Big Energy. She rose to stardom in 2020, with her 2019 single, Bitch From Da Souf. Soon after, she signed with
RCA Records and the rest is history.
The 25-year-old singer has been nominated for Best New Artist along with Omar Apollo, Anitta, and other rising stars. With 135,220 pageviews to her name, she far outranks the competition.
What do you think about our predictions?
Taboola Newsroom is an editorial insights tool we provide at no cost to Taboola’s news publisher partners. Feel free to reach out to @franberkman with any questions or if you’d like to use our data for your research or reporting.