In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.
We had a very successful Cannes Lions. These are our key learnings for brands to get the most out of their experience, especially with on-site meetings.
Gothamist recently renewed their partnership with Taboola, and we spoke with Jake Dobkin, Founder, about his journey—Here’s what he had to say.
There’s no shortage of monetization partners out there eager to fill publisher’s inventory—this is how you choose the right one.
We kicked off Taboola Feed with the best advertisers and publishers in the industry. We broke bread and talked about the open web dynamics with the NYDN.
There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
We are excited to announce our new partnership with Televisa Interactive, the largest mass media company in Mexico and Hispanic America.
We are thrilled to announce that today, Germany’s leading Multimedia Sport Platform SPORT1 signed an exclusive partnership with Taboola. Taboola will now power content and video recommendations for SPORT1.de mobile services as well as for the SPORT1 apps and desktop. In addition to content recommendations as articles, SPORT1 will also implement Taboola’s native advertising and video outstream platform. Patrick Fischer, Chairman of the Board of Sport1 Media GmbH: “We tested different technology providers and found Taboola was right for us for a number of reasons. First, Taboola’s content recommendation platform can be integrated flexibly and simply. The technology required can also easily be adapted to our infrastructure and can be extended dynamically. Lastly, the new partnership will allow us to better monetize our offerings on all channels and also drive an increase in time spent on our channels for every single user.” Adam Singolda, Founder & CEO at Taboola: “We […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? J. Malchow: Publir can’t speak about the activities of individual parties or candidates. Broadly, here is what is interesting: politics is the art of the possible. Leverage, in politics, comes from shifting the electorate’s perception of what is possible. A turn of phrase, a novel leitmotif, a cutting accusation or inspiring claim: these things tend to do more to move people than the kind of marginal claims that ad campaigns are typically built around. (E.g. 10% off, Trump is better on taxes, and so forth.) If you […]