We are thrilled to announce that today, Germany’s leading Multimedia Sport Platform SPORT1 signed an exclusive partnership with Taboola.

Taboola will now power content and video recommendations for SPORT1.de mobile services as well as for the SPORT1 apps and desktop.

In addition to content recommendations as articles, SPORT1 will also implement Taboola’s native advertising and video outstream platform.

Patrick Fischer, Chairman of the Board of Sport1 Media GmbH:

“We tested different technology providers and found Taboola was right for us for a number of reasons. First, Taboola’s content recommendation platform can be integrated flexibly and simply.

The technology required can also easily be adapted to our infrastructure and can be extended dynamically. Lastly, the new partnership will allow us to better monetize our offerings on all channels and also drive an increase in time spent on our channels for every single user.”

Adam Singolda, Founder & CEO at Taboola:

“We are very excited that Sport1.de has chosen us as a partner. The company is known as the leading multimedia platform for sports in Germany, Austria and Switzerland for its perfect, balanced mixture between TV, online, mobile, radio, app and social media.

We look forward to working together with the Sport1 team on extending their audience reach, and connecting people with content they may like and never knew existed.”

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