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We’re proud to be part of the ads.txt initiative from IAB, as it aligns with our goals for transparency and a safe ecosystem for branded content.
Taboola Feed—a new content discovery experience for advertisers and publishers. Users scroll to discover content, videos, products, app downloads, & more.
We’re excited to announce the expansion of our offering from article, video, gallery and product recommendation to app downloads for mobile marketers.
The debate shouldn’t be what industry you align with as a company. The real issue at stake is–are we accountable for what we distribute?
Earlier this month, we announced Taboola® Native, the latest addition to Taboola’s discovery platform, and an extension of our long-standing mission to help publishers better monetize their sites and marketers reach high-quality audiences across the web. As more and more companies adopt content marketing strategies, Taboola Native gives brands a powerful new way to reach audiences through exclusive in-feed and mid-article placements, on top publisher websites, across all devices. These premium real estates offer our partners 100% share-of-voice, maximum visibility, and the opportunity to generate higher CTRs and deeper engagement for their promoted stories. Taboola Native also includes more prominent and customizable interfaces on mobile, where the majority of audiences are now consuming content. Taboola Native is powered by our advanced predictive engine, and includes comprehensive brand safety features, such as negative keyword targeting and the ability to view performance by publisher site. Taboola also provides full transparency to consumers, […]