The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.
To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.
Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.
To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
It’s easy to see why native advertising excites everyone, but people remember only 30% of what they see, so you must make great, click-worthy ads.
Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.