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Across all aspects of a publisher’s business, data is critical. The newsroom is no exception, but introducing data into your newsroom in a productive way can be challenging.
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
Of the variety of metrics used to gauge a site’s performance, pages per session gives you a great perspective into how your site is engaging your audience.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.