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Taboola CEO, Adam Singolda, expresses concerns regarding the overuse of the term, ‘fake news,’ and how the industry can respond to the phenomenon.
The secret to Cornerstone’s success was audience—the right audience. Here is exactly how they targeted the right people with Taboola.
Blog distribution is extremely important. With these tools and a little savvy, you can blast a message that converts into clicks, and clicks that convert.
These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
Business blogging needs to mature—those who fail to learn from history are doomed to repeat it, or worse, not realize they need to grow.
FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.
If your content isn’t getting the traction you expected, paid content distribution might be your answer. Check out our easy guide to your options.
As content demand increases, so does the need for executive representative. A Chief Content Officer, used to be an unheard of job title – but not today.
Video is an engaging, effective and non-intrusive alternative to clickable content for marketers trying to tell their brand’s story with content.
Taboola partners with LiveIntent—world leader in the email marketing space. Together, we’re doubling down on email discovery.