When I first met Bonnie Kintzer and Rich Sutton, CEO and CRO, respectively, of Reader’s Digest, it was clear that we shared a vision for connecting audiences around the globe to content they may like and never knew existed. Reader’s Digest, after all, is one of the most reliable and long-lasting publishers around. RD spends meaningful time and energy around keeping people engaged, and are on a mission to create the best user experience possible across all digital fronts. I’m thrilled to say that earlier today, we announced an exclusive, multi-year partnership with Reader’s Digest Association (RDA), to integrate personalized content recommendations and native placements into their entire network of well-established desktop and mobile sites including Reader’s Digest, The Family Handyman, Taste Of Home, Haven Home Media and Taste Network. Together, we will focus our efforts on the new revenue stream and work to optimize recommendations for each site, audience […]
Last October, we featured Bundoo on Taboola’s blog as part of our Content Spotlight series, explaining how the site’s expert-written articles and smart content strategy have established Bundoo as the ultimate parenting resource on the web. As Taboola continues to work with Bundoo toward growing its online community of parents and child-care health professionals, we published a case study detailing some of the results our teams have achieved. A few key highlights: Taboola generated 22 percent lower bounce rates than all competing discovery platforms. Taboola’s on-site “organic” recommendations generated 60,000 incremental monthly clicks on Bundoo.com. Bundoo has seen a 13 percent jump in new users every month since partnering with Taboola. With Taboola, Bundoo has significantly grown their level of audience engagement, including a 45% increase in pages-per-visit and a 70% jump in time-on-site. You can check out the full write-up (including imagery) — along with our other case studies, data sheets, […]
Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). With such a big topic, and a wide cast of perspectives, the discussion underscored how much change is occurring in the online content space, and how the blurring of roles and buzzwords seems to be a constant reality. Jason Sylva, Executive Director of Audience Development at the New York Times, explained how the country’s paper of record is now both a content marketing seller (T Brand Studio is its in-house advertorial team) and a buyer (having placed native ad buys on sites like BuzzFeed). Kik Messenger strategic head Devrin Carlson-Smith confidently predicted that “whoever wins […]
In the past year, we have seen content consumption on smartphone increase by 43 percent across Taboola’s network. In the next months we anticipate a further increase in mobile consumption, and a passing of the 50 percent mark. The world is going (or has gone) mobile, which is why we decided to share some of our best practices from across our network to make sure you are set up to monetize your mobile traffic effectively. Mobile-responsive website design is the norm. Of the top-hundred sites ranked by Alexa, 89 percent have adopted a responsive website design. Responsive design has become the rule, not the exception for high-traffic websites. Users report increased trust and likeliness to spend time on-site with adaptability to mobile. Use the full width. Vertical content recommendation layout increases performance by more than 30 percent compared to a grid layout. Taboola’s Research and Development Team found that presenting […]
This past June, I had the pleasure of speaking to an audience full of visionaries, technologists, and budding entrepreneurs at the 2014 LDV Vision Summit in New York City to chat about visual technology and digital innovation. Beyond having a great audience, the event also included some industry experts such as Betsy Morgan of TheBlaze, Tobias Peggs of Aviary, and Magnet Media’s Megan Cunningham among other speakers. Big thanks to Evan Nisselson of LDV Capital and Becca of Cake-Works for having me take part in the event.
There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement is not an exact science. Fads can come and go. But over time, we’ve managed to figure out specific things that work better than others. We decided to create an infographic chock full of highlights, so that if you decide to set up a sponsored content campaign, you’ll have a few simple tips in your back pocket to help put your content front and center so it gets noticed by just the right people. Click the thumbnail below to see the full infographic.
What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]
For the past seven years, I have been privileged to work with an amazing team of individuals dedicated to our vision of connecting people to information they may like and never knew existed. With nearly half of our company based in Tel Aviv building and enhancing our technology, I’m proud to say that Deloitte, one of the leading professional service firms in the world, recently ranked Taboola as the fastest growing technology company in Israel. This recognition underscores our team’s commitment to innovation and we are grateful to Deloitte for acknowledging our hard work and recent growth. I look forward to the next seven years.
At Taboola, we’re huge believers in talent over experience. Of course, experience has its place, but you simply can’t beat passion, the drive to succeed and god given talent. Time and again, our interns and employees fresh from college have proven that to be a fact. One such case is Roni Yahav who started at Taboola as a part-time analyst while he was working towards a degree in Computer Science and Environmental Studies. He made such a strong impression on us that we offered him to join the team as a full-time employee when he graduated. Last week, as he moved on to the next step in his career, and he shared with us how much the two years he spent with Taboola meant to him in the most creative, inspiring way. Roni asked his mother, Ilana Yahav, a world renowned artist who works with sand and her hands to […]
Seven years ago, we started Taboola, believing that there would be times when we will be overwhelmed with information. Search engines would remain efficient when we know what we are looking for, while in other times, recommendations of different types would help us curate experiences we may like but never knew existed. Our vision was and remains to build a new category, side by side to Search, called Discovery. Instead of people looking for information, have information look for people. Think of everything you could find using a search engine, and then imagine the process in reverse; we envision a world where information is personalized and recommended to you at the right place, and at the right time. Predicting what people may like and never knew existed is no easy task. We spent the first 4.5 years focusing just on cracking the code on how to recommend videos. Then, leveraging […]