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Looking for a better way to reach high-converting audiences in a world without tracking cookies and limited ad targeting options? Look no further than native ads. These non-intrusive and contextually targeted ad formats blend seamlessly into the surrounding environment, delivering a superior user experience that’s proven to drive results. With native ads, marketers can achieve better ad placement, increased ad relevancy, and more effective contextual targeting, all while enjoying a positive ROI. So why wait? Start exploring the power of native ads today and discover a better way to reach the audiences that matter most.
We pulled Valentine’s Day insights from Taboola’s advertisers and publishers and purchase trends from Skimlinks to see which ads and stories resonated with customers.
Predicting the NCAA Tournament champion is tough. Our publisher partner data can help create your March Madness brackets. Looking to reach basketball fans? Try Taboola’s Premium Sports Package.
Taboola and Yahoo hosted an investor event after announcing their 30-year partnership to share information on their joint vision, rollout plan, and financial benefit. The event featured sessions from Taboola ‘s Founder & CEO Adam Singolda, Yahoo’s CEO Jim Lanzone, Taboola’s President & COO Eldad Maniv, and others.
In this interview between Adam Singolda, CEO and Founder of Taboola, and David Steinberg, Founder and CEO of Zeta Global, they discuss the future of the advertising ecosystem, Zeta’s evolution, the growing interest in CTV, and the importance of creating attribution models aligned with marketers’ objectives. The conversation also covers topics such as e-commerce, personalization, TikTok, and Web 3.0, among other insights.
Barbie? Oppenheimer? Past Lives? See the 2024 Oscar predicted winners based on data from Taboola’s publisher network in the US.
This article provides insights into creative trends and best practices for entertainment advertisers based on the 80th Golden Globes. Advertisers should start their campaigns on the day of the event and run them for about two weeks afterward. Advertisers should also use native ads with illustrations, no text, color, and close-up shots, Taboola Title Analyzer, and consider automating with SmartBid, using high impact placements, and creating motion ads for better targeting.
Adele? Lizzo? Harry Styles? Doja Cat? See the 2023 Grammy Awards predicted winners based on data from our publisher network in the US.
How did Sheri Bachstein’s influence and direction helped The Weather Company transition from a weather website into a global content brand? Watch the interview here!
Learn about the changes in ad campaign tracking in 2023. Understand how privacy concerns and outdated technology are affecting the industry and the actions companies like Voluum are taking to stay ahead of the game. Discover the importance of ad tracking for digital marketing profitability and the methods used for tracking.