As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.
There’s no shortage of monetization partners out there eager to fill publisher’s inventory—this is how you choose the right one.
We kicked off Taboola Feed with the best advertisers and publishers in the industry. We broke bread and talked about the open web dynamics with the NYDN.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
In the past year, we have seen content consumption on smartphone increase by 43 percent across Taboola’s network. In the next months we anticipate a further increase in mobile consumption, and a passing of the 50 percent mark. The world is going (or has gone) mobile, which is why we decided to share some of our best practices from across our network to make sure you are set up to monetize your mobile traffic effectively. Mobile-responsive website design is the norm. Of the top-hundred sites ranked by Alexa, 89 percent have adopted a responsive website design. Responsive design has become the rule, not the exception for high-traffic websites. Users report increased trust and likeliness to spend time on-site with adaptability to mobile. Use the full width. Vertical content recommendation layout increases performance by more than 30 percent compared to a grid layout. Taboola’s Research and Development Team found that presenting […]