Look at what some of the world’s most savvy digital publishers are focusing on today for future success in driving engagement and revenue.
Here’s why selling in-app advertising on CTR is better than on CPM…but there’s a catch, and we’ll share the secret to success.
Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.
Common choices for monetization are readily available but are mildly effective at best. A better option—monetization that’s engaging for users.
So, how can publisher brands harness and monetize exclusive content? Here are four popular ways brands and influencers are making money from content.
Axel Springer’s BILD Group will use Taboola’s core recommendation deep learning driven technology and editorial Newsroom insights.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.
If you haven’t yet implemented an ads.txt file on your website, you may be missing out on revenue. The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site. The initiative aims to tackle many issues such as avoiding arbitrage traffic, fake domains and other types of unauthorized inventory. While it is an obviously noble effort on behalf of the industry, it’s more than that—publishers who have implemented the ads.txt file are already seeing revenue uplift. Publishers see up to 11% more revenue after the implementation of ads.txt. We took a look at Taboola enterprise publishers in the US and in EMEA. In a one month period, from October 2017 to November 2017, enterprise publishers that implemented ads.txt saw an uplift in […]
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
These are some tactics that Taboola publisher partners use to boost their on-site monetization, while sustaining a strong user experience (UX).