Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
As online publishers juggle revenue per mille (RPM) and user experience, sponsored content strikes the right balance. Here’s the value as we see it.
There’s no shortage of monetization partners out there eager to fill publisher’s inventory—this is how you choose the right one.
We kicked off Taboola Feed with the best advertisers and publishers in the industry. We broke bread and talked about the open web dynamics with the NYDN.
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
Consumers are using their mobile devices more and more every day. Optimize your mobile traffic with these seven strategies for monetization.