Driving Traffic

What are people organically interested in? See how to find and use new audience segments relevant to changes in consumer behavior online.

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.

It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.

We’ll break down what you can do today, and in the long-run, for the highest-impact use of your marketing budget to increase website traffic.

In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.

Tophatter saw 3.7%+ conversion rate with Taboola than any other paid channel, and 4.7% more purchases from first-time visitors on the same day.

To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.

Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”

If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].