- Taboola Blog
- Audience Engagement
Axel Springer’s BILD Group will use Taboola’s core recommendation deep learning driven technology and editorial Newsroom insights.
There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.
As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.
Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.
Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.
At this year’s summit, you couldn’t miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here’s the industry’s take.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.
You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.