- Taboola Blog
- Audience Engagement
You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
We partnered so that Taboola Newsroom and Reddit now integrate, bringing publishers real-time insights into trends regarding their news stories.
T-Online, the biggest news portal in Europe, is powered by Taboola Newsroom—their tool of choice to inform editorial content in real-time.
Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.