With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? J. Malchow: Publir can’t speak about the activities of individual parties or candidates. Broadly, here is what is interesting: politics is the art of the possible. Leverage, in politics, comes from shifting the electorate’s perception of what is possible. A turn of phrase, a novel leitmotif, a cutting accusation or inspiring claim: these things tend to do more to move people than the kind of marginal claims that ad campaigns are typically built around. (E.g. 10% off, Trump is better on taxes, and so forth.) If you […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Ford Jordan, CFO, and COO at Liftable Media. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? F. Jordan: Yes and no. We have had a couple of direct deals with some PACS. Overall, I would say CPMs from January and February have gone up more than they have the last two years. I also feel that conservative politicians are a little more old school, but Trump is better than others when it comes to digital. Some of the more traditional candidates were putting most of their dollars to radio and TV (perhaps leading to their failings). I think political advertisers […]
We checked in with publisher partners to see how political advertisers impact them. This interview is Sean Donlon, the National Account Manager, The Blaze.
Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.
To satisfy advertiser demand for video ad inventory and compensate for limited pre-roll inventory, more publishers are offering out-stream units, which are video ads served outside of video content. Yoav Naveh, co-founder and CEO of ConvertMedia (now VP of Video at Taboola), spoke to eMarketer’s Cathy Boyle about the growing supply and demand for out-stream video ads and the factors that influence out-stream video CPMs. eMarketer: How would you describe the state of out-stream video? Y. Naveh: A lot of the demand for video in Q1 2015 was not necessarily advertisers looking specifically for outstream, but the demand for video in general is making its way through to outstream units. However, there isn’t enough traditional pre-roll inventory available for advertisers to run their ads. They’re also looking for a cheaper solution that performs for them. That’s the promise of out-stream. It’s a solution that scales. eMarketer: What factors will influence […]
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?