What are marketers today most interested in when it comes to reaching consumers? We dug into the Taboola Blog archives to find out.
These are the top five most read blog posts for marketers this year—each of these posts made our top list for the number of people that read them and the amount of time spent with each article.
One thing is clear—content is still king, but marketers are now shifting focus to distribution.
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox old-fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, chief creative officer at J. Walter Thompson
He was talking about content marketing, an approach that has clearly sparked a revolution in modern marketing, although its roots go way back.
Technology marketers, take a bow. Your numbers look impressive.
We say this based on the 2018 Technology Content Marketing report (from Content Marketing Institute, MarketingProfs and IDG), which we’ll get into here.
No digital marketer can deny “content shock.” The volume of content produced outpaces the market’s ability to consume it to an insane degree.
The popular social channels are also flooded, and banner blindness is another undeniable problem. So what’s a marketer to do?
It’s easy for content marketers to brainstorm a list of topics to create content about and get busy, but to produce a really effective campaign, you need to take a more considered approach that recognizes the immense importance of the buyer’s journey.
When the buyer’s journey works in your favor, results are easy find. Check out the full post.
Marketing happens in many stages. During each step of the journey, marketers must stay in contact and keep their leads engaged and interested.
While the goal is to eventually take leads to the bottom of the funnel, that cannot happen without dedicating time and energy to a top of the funnel marketing strategy.
In addition to these blog posts, readers were also interested in our announcement about our new pixel, our landing page analyzer produced in partnership with Unbounce, our new lookalike audience feature and our milestone in which we hit 1,000 Taboolars.