Affiliate marketing can help advertisers drive sales and reach new audiences beyond the confines of paid advertising, social media and search engines.
Ready to learn how?
That’s why we’re providing top tips for how to become a successful affiliate marketer.
Here’s what you need to know.
How to Become a Successful Affiliate Marketer
By launching affiliate marketing campaigns across high-quality blogs and publications, brands will be well-positioned to drive traffic back to their e-commerce pages and engage niche communities of customers who are ready to discover new products.
Use these strategies to optimize your campaigns and start making money with affiliate marketing.
1. Build High-Quality Creative
With engaging ads at your fingertips, you’ll be more likely to generate interest from affiliate publishing partners and, of course, drive results among your target audience.
When building your affiliate promotions, consider which products can be most easily incorporated into affiliate blogs or articles. Whether you’re creating display ads, banner ads, native ads, or affiliate links, it’s important to choose visuals and copy that will hook new readers.
BuzzFeed Reviews, for example, works with affiliate advertisers to create custom images for their ads, like this one on their article, “The Best Everyday Sneakers That Keep It Casual.”
2. Dominate Your Niche
When it comes to affiliate marketing, you don’t want to use a spray-and-pray approach. It’s best to choose a specific niche and audience segment. This way, you know you’re reaching customers with the most relevant content that meets their interests and needs. And you can partner with publishers who’ve built hyper-targeted and engaged communities.
PCPartPicker.com, for instance, provides guides and lists of computer parts specifically for people who want to build their own systems and find compatible components.
3. Set Competitive Payment Rates
Decide how you’ll pay your affiliate advertising partners based on the follow options:
- Cost per click. Every time a reader clicks on your affiliate link or ad, the publisher receives a payment.
- Cost per lead. Every time a reader completes a desired action, such as signing up for a newsletter or starting a free trial, the publisher receives a payment.
- Cost per sale. Every time the publisher drives a consumer to your website, and that consumer makes a purchase, the publisher receives a commission.
It’s important to choose the payment rates that make most sense for your products, audience, and creative. If your ads are meant to simply drive awareness, for example, you might use a cost-per-click model instead of a cost-per-sale model.
For more guidance on how to price your campaigns, check out this step-by-step affiliate marketing tutorial from from the point of view of a successful publisher:
4. Partner with Top Publishers
Research publishers, influencers, and blog owners in your niche to find the most relevant and brand-safe affiliate partners. You can do this with a simple Google search or by finding top-ranking sites through keyword search tools like SpyFu and SEMrush. Also, check out the comments sections on these websites to see if and how the audience engages with content and product recommendations.
Take The Points Guy, which has grown to be a top affiliate publisher in the travel industry. The website includes a disclaimer: “The credit card offers that appear on the website are from credit card companies from which ThePointsGuy.com receives compensation.” So products like this one in their article, “The best travel credit cards of 2020,” may be sponsored by affiliate marketers.
5. Choose the Right Affiliate Network
The right affiliate network can make or break your affiliate marketing operation. You’ll need to partner with a high ticket platform that connects you with premium, brand-safe publishers.
That’s why Taboola has exclusive partnerships with the top digital publishers across the globe, helping advertisers deliver recommended articles and videos to the most relevant audience segments.
Brands like NerdWallet and Consumer Cellular, for instance, can reach Business Insider’s audience of over 83 million readers by advertising with Taboola.
Who Is The Most Successful Affiliate Marketer?
Successful affiliate marketers generate income from their campaigns on a consistent basis, and engage targeted customers with high-quality content that delivers results.
Let’s take a look at 10 of the most successful affiliate marketers.
Top 10 Affiliate Marketers
These top affiliate marketers set a high bar for making money online, and serve as inspiration for new affiliate marketers who are getting started with this strategy.
1. Pat Flynn
Pat Flynn runs the Smart Passive Income blog to help entrepreneurs build their online businesses and generate revenue.
He’s also written books, such as:
He also advises companies like CovertKit, Teachable, and Squadcast.
2. Ian Fernando
For over 15 years, Ian Fernando has built his career as an affiliate marketing and Amazon FBA (Fulfillment By Amazon) expert in e-commerce.
Visitors to his site IanFernando.com can check out training courses, such as:
3. John Chow
Called “the original dot com mogul,” John Chow went viral in the marketing world for his post, “How I Make $40,000 a Month From a Blog.”
His money-making blog now welcome love 200,000 active daily readers.
Chow is also the author of books such as:
4. Nate O’Brien
Nate O’Brien and his brother, Mike O’Brien, run Santrel Media, offering “innovative marketing solutions to improve business profitability and efficiency.”
With over 100,000 subscribers, their YouTube channel includes popular tutorials, such as:
5. Missy Ward
Missy Ward has been in the affiliate marketing space since 1999, managing marketing departments for various companies and running a range of affiliate sites.
Ward is also the co-founder of Affiliate Summit Corporation, and author and editor of books, such as:
6. Shawn Collins
Shawn Collins co-founded Affiliate Summit, the leading industry conference for affiliate marketing.
Collins has also authored:
7. Charles Ngo
He also provides a range of helpful resources, including”
8. Zac Johnson
Zac Johnson has been using affiliate marketing to make money online for over 20 years.
He’s been documenting his entrepreneurial journey and sharing strategies for success on his affiliate marketing blog.
Johnson also runs:
9. Rae Hoffman
After earning her GED, Rae Hoffman, a.k.a. Sugarrae, went on to build a multi-million-dollar business and become a highly revered entrepreneur.
10. Matthew Woodward
Matthew Woodward helps entrepreneurs and digital business owners increase traffic and sales.
Woodward’s site offers over 240 tutorials, including:
Anyone can become a successful affiliate marketer with the right strategies and tools. You just have to make sure you’re deliberate about the content you create and partners you team up with. Use these tips and examples to guide you, and start building your successful affiliate marketing program today so you can begin driving revenue and reaching new customers.